HOWARU Shape Wins Ingredient of the Year
A Gold Standard Clinical Trial and In-depth Consumer Insight Clinches Prestigious Inaugural NutraIngredients-Asia Award
SINGAPORE, September 12, 2018 – DuPont Nutrition & Health today announced its HOWARU® Shape has won the prestigious Ingredient of the Year Award 2018 in recognition of its contribution to weight management and the global fight against obesity. The inaugural NutraIngredients-Asia award recognizes true innovation and cutting-edge research in healthy foods, supplements and nutrition, and is an acknowledgement of the industry’s very best international health research.
Outstanding gold standard science and extensive global consumer research have combined to produce HOWARU® Shape as an award winner from very strong competition. “The award is a validation from independent experts confirming the quality of science and market potential of HOWARU® Shape,” said Anders Henriksson, principal application specialist, DuPont Nutrition & Health, who received the award on behalf of DuPont. “The criteria were rigorous, and I am extremely proud of the entire DuPont team on working together on the submission. I also would like to congratulate all our fellow finalists and winners on this achievement.”
HOWARU® Shape is a brand-new probiotic + prebiotic that appeals to those consumers who are seeking to control their weight and improve their body shape by reducing body fat and waist inches without any changes in daily diet or exercise. This has all been made possible by the exceptional efforts of both the science and marketing teams at DuPont. Through a series of “state-of-the-art” safety and efficacy studies and a gold standard clinical trial, HOWARU® Shape has demonstrated that it can deliver a clinically significant reduction in total body fat mass, trunk fat and waist circumference.
Consumer insights from DuPont research have indicated that “Weight Strugglers” are an important segment among health and wellness shoppers who are concerned about weight related health issues but who cannot seem to overcome barriers that prevent attaining a healthy weight. HOWARU® Shape has been shown to remove many of these healthy eating barriers – confirmed by the first clinical trial of its type.
DuPont is at the forefront of microbiome science and pre- and probiotics. DuPont delivers an unmatched innovation platform that allows manufacturers to leverage synergies among HMOs, probiotics and other ingredients, offering brand growth and differentiation opportunities. We also offer the broadest range of clinically documented probiotics, unrivalled dietary-supplement-formulation and finished-format expertise, and robust regulatory support to help you comply with local requirements.
To learn more about HOWARU® Shape, visit www.danisco.com/Shape.
About DuPont™ Danisco®
DuPont™ Danisco® is the brand for a range of ingredients that help provide enhanced bioprotection, an improved nutritional profile, and better taste and texture with greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages, dietary supplements and pet food. Through the work of the global network of food scientists and technologists in DuPont, the Danisco® range is supported by a uniquely broad spectrum of know-how across applications and processing. www.danisco.com.
About DuPont Nutrition & Health
DuPont Nutrition & Health, a DowDuPont Specialty Products Division business, combines in-depth knowledge of food and nutrition with current research and expert science to deliver unmatched value to the food, beverage, pharmaceutical and dietary supplement industries. We are innovative solvers, drawing on deep consumer insights and a broad product portfolio to help our customers turn challenges into high-value business opportunities. More information is available at www.food.dupont.com.
About DowDuPont Specialty Products Division
DowDuPont Specialty Products, a division of DowDuPont (NYSE: DWDP), is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, building and construction, health and wellness, food and worker safety. DowDuPont intends to separate the Specialty Products Division into an independent, publicly traded company. More information can be found www.dow-dupont.com.
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